For the past several years, prospective clients have asked us: "Where do you take people?" We've been answering a rather different question: "Who do you want to become when you return?" It appears that in 2026, this is now officially a travel trend. The industry has announced, with the gravity of a major discovery, that travel is about emotion, not destination. How gratifying. forbes ...
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by Rossella Gatti A psychological revolution is quietly reshaping the leisure industry, and most marketers haven't noticed yet. Picture this: A seasoned American executive, overwhelmed by thousands of potential European destinations on her screen, closes her laptop and books a week in Ticino. Not Paris. Not Rome. Ticino. This isn't an anomaly. It's a pattern that reveals something profound about the evolving psychology of modern travel. The Cognitive Load Crisis in Tourism Research in behavioural economics tells us that beyond seven options, decision qualit...
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Solo travel up 36%. Silent retreats doubled. Sleep tourism booming. These trends all appeared in neurodivergent communities years before going mainstream. Coincidence, or something more interesting? The recognition revolution Neurodivergent recognition is soaring. NHS England reports autism assessment referrals increased 195% (2019-2023). The ADHD Foundation notes 400% more UK adults seeking assessment (2020-2023). In the US, autism prevalen...
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A new analysis reveals the hidden economics driving a massive shift in how an entire generation approaches both travel and connection. Sarah Chen has 20 working days of annual leave. This year, she took three holidays, all solo. The 26-year-old Manchester product manager isn't unusual: 76% of Gen Z and Millennials planned solo trips in 2024, according to research from American Express Global Business Travel. What's fascinating isn't the statistic—it's the ca...
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